DISCIPLINE 

Packaging & Logo Design     

DATE

Fall 2015

CLASS

Packaging Design 2

KEY WORDS. 

Vibrant _ Illustrative _ Eclectic

 

DETAILS

Designing an artist kit and applying the brand identity to a wide variety of products in order to learn how to make a cohesive packaging system. By using recycled beige paper for most of it’s product packages, I decided to create a robust & colourful design that would contrast the beige in a striking way. Using the 3 cycles of metamorphosis, I created the caterpillar line for beginners, the cocoon line for intermediates and the butterfly line for professional artists.

One of the most exciting parts of this project was using some of the fine-art mediums to draw the designs for the packaging. Delving back into water colours, crayons and oil paints, inspired me into creating a brand that was just as colourful and excitingto me, as it used to be when I walked into an art store when I was seven years old.