DISCIPLINE 

Packaging & Product Design     

DATE

Spring 2016

CLASS

Packaging Design 4

KEY WORDS. 

High End - Rich - Lush

DETAILS

I created and evolutionary and a revolutionary whiskey packaging inspired by an existing brand; with the revolutionary label being radically different design. For the evolutionary version, I leaned into visuals that were driven by the rich history and story that went into making each precious bottle of St.Georges delicious and coveted Whiskey, while still staying true to the brand.

The revolutionary design on the other hand was a testament to the geometry of the Art-Deco era, as well as a homage to the forgotten art of hand lettering. And while the detailed and meticulous hand drawn type was a challenge to design, construct and painstakingly layer onto the glass, the joy of getting a chance to photograph the final products the way I envisioned was well worth the paper-cuts and bleary eyes!